SERVICE — 04 · Brand & Experience
WHO IT’S FOR
Who it’s for
The DIY mark
Made in a template tool or by a well-meaning friend, and it no longer matches the quality of the work behind it.
Inconsistent across touchpoints
The version of the brand on the website doesn’t match the one on invoices, packaging, or a social profile.
A genuine rebrand trigger
A merger, a repositioning, or simply growing past the identity a business started with.
INCLUDED
What’s included
| Primary mark + variants | Full lockup, mark-only, mono, inverse — the same variant set this studio’s own mark ships with |
| Type system | Display and body typefaces selected and specified with a working scale |
| Colour system | A working palette with defined roles, not a swatch sheet |
| Guide | Mini-guide (Core) or full guideline document (Complete) |
| Source files | Vector originals, not flattened exports only |
| Collateral (Complete only) | Business card, social templates and other agreed applications |
PROCESS
How we deliver it
- 01
Discovery
Brief, competitors and constraints reviewed.
2–3 days
- 02
Direction
One considered direction developed, not three shallow options.
1 week
- 03
Refinement
Type and colour system built around the mark, revision rounds run.
1–2 weeks
- 04
Handover
Guide finalised, source files and collateral delivered.
2–3 days
PACKAGES
Packages
A working mark, type and colour system with a mini-guide — 3 weeks.
- Primary mark + variants (lockup, mark-only, mono, inverse)
- Type system: display and body typefaces specified with a working scale
- Colour system with defined roles, not just swatches
3 weeks
€1,850 ex. VAT
40% due today: €740 · Balance: €1,110
The full identity system, plus collateral built to use it — 6 weeks.
- Everything in Identity Core (mark, type, colour, source files)
- Full guideline document (not a mini-guide)
- Business card design
6 weeks
€4,200 ex. VAT
40% due today: €1,680 · Balance: €2,520
PROOF
FAQ
FAQ
How many logo concepts do I see?
One considered direction, developed properly, rather than three shallow options — refined through the 2 included revision rounds.
Can I upgrade to Complete later if I need collateral?
Yes — the Core system is built to extend into Complete without redoing the mark, type or colour work.
Do I get editable source files, not flattened exports?
Yes — vector originals for the mark, plus the documented colour and type specification.
Do you handle trademark registration?
No — that’s a legal service outside this studio’s scope; we recommend a qualified trademark professional if needed.
Can this feed into a website project afterward?
Yes — it hands off cleanly into any Website Design, E-commerce or Webflow package, using the same type and colour tokens.
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